The Farner group, a portfolio company of Waterland Private Equity, partnered with SEMSEA to expand its agency alliance "Team Farner". The Zurich-based SEMSEA Suchmaschinenmarketing AG specializes in online and search engine marketing.
Bär & Karrer acted as legal advisor to the Farner group in this transaction. The team of Bär & Karrer was co-led by Christoph Neeracher and Philippe Seiler and included Benjamin Grunwald, Luana Stämpfli, Luzius Bill and Yascha Fengler (all M&A), Susanne Schreiber, Raoul Stocker, Cyrill Diefenbacher and Aron Liechti (all Tax/Structuring) as well as Fabian Turtschi (Notarial Services).